Phillipe Esnault
Founder & CEO of KPS Agency
Phillipe founded KPS Agency and sets its direction. He follows client projects from the first conversation through to launch.
Articles 23
Automating your business processes: where should an SME start?
Automating business processes in an SME: which tasks to pick, which tools to use, the common mistakes to avoid and a simple five-step method to get started.
Website not converting: how to improve your conversion rate
Your website gets visits but does not convert into leads? How to calculate your conversion rate, find where visitors drop off and decide what to fix first.
Building a website on a small budget: getting the priorities right
Want a business website on a small budget? What you should never cut back on, what can wait, the false economies to avoid and how to build it in stages.
Bilingual website in Quebec: rules and SEO best practices
Bilingual French-English website in Quebec: what the Charter of the French Language requires, common mistakes to avoid and SEO best practices to follow.
A web agency in France for a Canadian business: the guide
Canadian business: should you entrust your website project to an agency in France? Time difference, Quebec law and the key questions to ask before signing.
Quebec Law 25: is your website compliant?
Quebec Law 25: what the law changes for your business website (cookies, forms, privacy policy), the penalties you risk and the full list of points to check.
Building a website in Madagascar: the guide for businesses
Website design in Madagascar: mobile first, a light site, the .mg domain, languages, local SEO and payment. The practical guide for Malagasy businesses.
Selling online in Madagascar: store, mobile money and delivery
Selling online in Madagascar: adding MVola, Orange Money and Airtel Money, organising delivery and reassuring buyers. The guide to launching your store.
Outsourcing web development to Madagascar: the guide
Outsourcing web development to Madagascar: language, time zone, conditions for success, risks and possible arrangements for companies in Europe and Africa.
SEO and GEO: what is the difference, and how do you work on both?
SEO and GEO: what separates search engine optimisation from visibility in AI-generated answers, what the two share and a single plan to work on both together.
Website brief: the 10-point template
How do you write a website brief? The 10 sections to fill in to get comparable quotes from agencies and freelancers, and avoid unpleasant surprises later.
My website is not generating leads: 8 causes to check
Is your website not generating leads or quote requests? The 8 most common causes, how to spot them yourself on your own site and where to start fixing them.
Appearing in ChatGPT and AI answers: the GEO guide for small businesses
How do you get your company to appear in ChatGPT, Perplexity and Google’s AI answers? The principles of GEO and 7 practical actions for a small business.
Google Ads or SEO: where should a small business invest first?
Google Ads or SEO to find customers? Timelines, costs, risks: what sets advertising apart from SEO, and how to combine them in a small business budget.
Mobile app: native, cross-platform or PWA, which to choose?
Native, cross-platform or PWA mobile app: the differences in cost, timeline and features, and the questions to ask before requesting a quote from an agency.
Web agency or freelancer: how to choose your digital provider
Digital agency or freelancer for your web project? Strengths, limits, budget and practical criteria for choosing the right provider, with a comparison table.
How much does a custom SaaS cost in 2026? From MVP to platform
Custom SaaS cost in 2026: the budget for an MVP, a business SaaS and a multi-tenant platform, recurring costs and practical advice on getting started.
Custom business software cost: the guide for SMEs
How much does custom business software cost for an SME? French market price ranges in 2026, what makes the budget go up or down and how to start small.
SEO pricing for small businesses: what budget in 2026?
How much does SEO cost for a small business in 2026? Monthly market rates, what an SEO service includes and how long it takes before the first results.
Website redesign cost: budget, quote items and pitfalls
How much does a website redesign cost in 2026? Price ranges by type of site, the items to expect in a quote and the mistakes that lose your search rankings.
Business website cost in 2026: how much should you budget?
How much does a business website cost in 2026? Price ranges by provider, what makes the quote vary, yearly running costs and how long it takes to build.
Website for a renewable energy company: the 7 pages that make the difference
Investors, partners, B2B clients: which pages an energy company's website needs to inspire confidence, explain complex technology and generate qualified leads.
Local SEO for real estate: attract sellers and buyers from Google
Google Business Profile, neighbourhood pages, reviews: the local SEO plan that helps a real estate agency get found on Google by sellers and buyers in its area.