Digital advice, industry by industry.
Websites, SEO, paid ads, social media: practical advice to grow your business online, tailored to the challenges of your industry.
Automating business processes in an SME: which tasks to pick, which tools to use, the common mistakes to avoid and a simple five-step method to get started.
Read the article →
Your website gets visits but does not convert into leads? How to calculate your conversion rate, find where visitors drop off and decide what to fix first.
Read the article →
Want a business website on a small budget? What you should never cut back on, what can wait, the false economies to avoid and how to build it in stages.
Read the article →
Bilingual French-English website in Quebec: what the Charter of the French Language requires, common mistakes to avoid and SEO best practices to follow.
Read the article →
Canadian business: should you entrust your website project to an agency in France? Time difference, Quebec law and the key questions to ask before signing.
Read the article →
Quebec Law 25: what the law changes for your business website (cookies, forms, privacy policy), the penalties you risk and the full list of points to check.
Read the article →
Website design in Madagascar: mobile first, a light site, the .mg domain, languages, local SEO and payment. The practical guide for Malagasy businesses.
Read the article →
Selling online in Madagascar: adding MVola, Orange Money and Airtel Money, organising delivery and reassuring buyers. The guide to launching your store.
Read the article →
Outsourcing web development to Madagascar: language, time zone, conditions for success, risks and possible arrangements for companies in Europe and Africa.
Read the article →
SEO and GEO: what separates search engine optimisation from visibility in AI-generated answers, what the two share and a single plan to work on both together.
Read the article →30 minutes to review your digital priorities, free and with no commitment.
