Website brief: the 10-point template
How do you write a website brief? The 10 sections to fill in to get comparable quotes from agencies and freelancers, and avoid unpleasant surprises later.
Read the article →The KPS Agency blog: web, SEO and advertising advice · page 2
Digital advice, industry by industry.
Websites, SEO, paid ads, social media: practical advice to grow your business online, tailored to the challenges of your industry.
My website is not generating leads: 8 causes to check
Is your website not generating leads or quote requests? The 8 most common causes, how to spot them yourself on your own site and where to start fixing them.
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Appearing in ChatGPT and AI answers: the GEO guide for small businesses
How do you get your company to appear in ChatGPT, Perplexity and Google’s AI answers? The principles of GEO and 7 practical actions for a small business.
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Google Ads or SEO: where should a small business invest first?
Google Ads or SEO to find customers? Timelines, costs, risks: what sets advertising apart from SEO, and how to combine them in a small business budget.
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Mobile app: native, cross-platform or PWA, which to choose?
Native, cross-platform or PWA mobile app: the differences in cost, timeline and features, and the questions to ask before requesting a quote from an agency.
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Web agency or freelancer: how to choose your digital provider
Digital agency or freelancer for your web project? Strengths, limits, budget and practical criteria for choosing the right provider, with a comparison table.
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How much does a custom SaaS cost in 2026? From MVP to platform
Custom SaaS cost in 2026: the budget for an MVP, a business SaaS and a multi-tenant platform, recurring costs and practical advice on getting started.
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Custom business software cost: the guide for SMEs
How much does custom business software cost for an SME? French market price ranges in 2026, what makes the budget go up or down and how to start small.
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SEO pricing for small businesses: what budget in 2026?
How much does SEO cost for a small business in 2026? Monthly market rates, what an SEO service includes and how long it takes before the first results.
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Website redesign cost: budget, quote items and pitfalls
How much does a website redesign cost in 2026? Price ranges by type of site, the items to expect in a quote and the mistakes that lose your search rankings.
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Business website cost in 2026: how much should you budget?
How much does a business website cost in 2026? Price ranges by provider, what makes the quote vary, yearly running costs and how long it takes to build.
Read the article →Website for a renewable energy company: the 7 pages that make the difference
Investors, partners, B2B clients: which pages an energy company's website needs to inspire confidence, explain complex technology and generate qualified leads.
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