Website redesign cost: budget, quote items and pitfalls
How much does a website redesign cost in 2026? Price ranges by type of site, the items to expect in a quote and the mistakes that lose your search rankings.
The cost of a website redesign depends less on the size of the site than on what you want to change: the look, the structure, the technology, or all three. Here are the French market ranges in 2026, the items in a redesign quote, and the point many forget: preserving the search rankings you have earned.
How much does a redesign cost in 2026?
Comparisons published this year put the redesign of a brochure website between €1,500 and €10,000, and that of an e-commerce site between €5,000 and more than €30,000 (Le Site Français, Luneos). The gap comes from the amount of work involved:
| Type of redesign | What changes | Indicative market budget |
|---|---|---|
| Visual redesign | The design, on an unchanged structure | From €1,500 |
| Full redesign | Site structure, content, design, technology | €3,500 to €10,000 for a brochure site |
| E-commerce redesign | Catalogue, checkout, payment | €5,000 to €30,000 and above |
An agency generally charges more than a freelancer, because it brings in several disciplines: design, development, SEO and project management.
The items in a redesign quote
A serious redesign quote details at least:
- the audit of the existing site: what works, what holds it back, what ranks well;
- the new site structure and the mock-ups;
- content migration: who moves it, who rewrites it;
- development and, where relevant, the change of CMS;
- the redirect plan from old addresses to new ones;
- follow-up after the switch: checking rankings and errors.
If the last two items are missing, ask the question before you sign.
The trap: losing your rankings
This is the main risk of a redesign. Every page of your current site has an address Google knows, sometimes for years. If those addresses change without a 301 redirect, Google treats the pages as gone: rankings collapse, and traffic with them.
A well-run redesign therefore includes:
- an inventory of the pages that receive traffic and links;
- a redirect for every old address;
- keeping the titles and content that rank well;
- a check in the weeks after launch.
It is discreet work, barely visible in a mock-up, but it is what protects your past investment.
Redesign or simple update?
A full redesign is not always necessary. It is justified when:
- the site is uncomfortable on mobile;
- it is slow, or hard for your team to update;
- it no longer reflects your offer or your image;
- it no longer generates enquiries.
If only the look has aged, a visual redesign is often enough, for a much lower budget. And if the site is sound but neglected, regular maintenance can push back the redesign by several years.
In practice
Before asking for a quote, note what bothers you about your current site and what you expect from it: that is what allows an accurate figure, without redoing what works.
We carry out an initial review of your site, then send a free quote within 48 hours. Discover our website redesign service, or read our guide to the cost of a business website if you are starting from scratch.
How we price a redesign
We only redo what needs redoing: the review of your site decides the scope, not the other way round. The redirect plan is always part of the quote.
Send us your website address: you receive a free redesign quote within 48 hours, to compare with the ranges in this article.
To go further: Digital agency in Paris