YASSIR — Multi-platform ad campaign
Multi-platform advertising campaign run for YASSIR on Facebook and Instagram. The set-up combines paid distribution, performance tracking platform by platform and a benchmark against competitors, used to adjust the campaigns continuously. Results recorded for the campaign: a reach of 3.9 million people on Facebook and 1.4 million on Instagram, and 5 million people reached through paid distribution.
The starting point
YASSIR is a mobility and delivery app. In this market, several players compete for the same audience on the same social networks.
The campaign therefore had to reach a broad audience on Facebook and Instagram while keeping an eye on what competitors were doing.
What we did
We ran an advertising campaign on both platforms, tracking the performance of each one separately rather than as a whole.
A competitor benchmark ran alongside the campaign and was used to adjust it continuously.
What changed
The campaign reached 5 million people through paid distribution. Reach came to 3.9 million people on Facebook and 1.4 million on Instagram.